Victory Blue is a newly established business segment of Victory Diesel, a parent company specializing in alternative fuels. Victory was founded in response to rising petrol costs and increasing environmental concerns. The company has been contributing to the reduced dependence of foreign energy sources since 2005 by promoting bio fuels as an alternative to petroleum diesel. Victory prides itself on providing an efficient professional service and superior products with a particular emphasis on quality and value. Victory is committed to the company's original mission to better the quality of life, and the introduction of Diesel Exhaust Fluid (DEF) is in line with the company's core values.