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Valvoline and Victory Blue Announce Partnership

Valvoline and Victory Blue have announced a partnership under which Victory Blue will serve as the exclusive manufacturer, packager and distributor of Valvoline’s Premium Blue brand of Diesel Exhaust Fluid (DEF).

“With our national distribution network and well-established manufacturing and packaging capabilities, we will provide Valvoline’s Premium Blue brand with unprecedented reach and access to both wholesale and retail channels,” said Jason Lower, Executive Vice President at Victory Blue. “Our team has worked tirelessly to earn the trust of industry leaders such as Valvoline, and we believe this partnership will provide customers with a premium, recognizable brand at competitive prices”, he added.

“We see significant growth opportunities as wholesalers and retailers increasingly look for a trusted, recognizable brand at a competitive price” said Todd Graybeal, Vice President of Global Products atValvoline. “Victory Blue’s proven expertise in the diesel exhaust fluid segment will help us tap into that growth and enhance Valvoline’s position in the market”, he added.

This entry was written by Laura Cross and posted on 26 Nov 2014